America is seen as an international trend setter, and American brands are creating record sales all around the world. And while music popularity may wax and wane according to current musical tastes, brands bring lasting value. They require time to establish, but once established, they are very hard to dislodge.

Heather Schmid has established her own international brand with her musical career. Her appearances in the US, Middle East, China, and Pakistan have excited audiences and created great demand for her music and CDs. A Shanghai music research group noted that Heather’s current album The Goddess Within is “…the music that this segment has lots of thirst for.” But in her travels, Heather has seen an even greater opportunity around the world than just music: a brand specifically for women to express their inner strength.

Women compromise the largest rising buying power in the world and are significantly influenced by western brands. Women aren’t just interested in music; they are looking for beauty through clothing and cosmetics too. Women also want to see artists and role models that embody all these factors. They want to feel good about themselves and to be forces for good in the world at large.

Goddess, Inc. brings together all these market influences into one brand: The Goddess Within. The Goddess Within blends music, appearances, fashion, merchandizing, product placement, and charity into a single platform. Through this single brand, women around the world can embrace their inner beauty, enhance their beauty with products, and contribute to the beauty of the world through charity.

The Goddess Within provides a total branding platform. Heather Schmid embodies that brand with her music and personal appearances. Businesses that co-brand with The Goddess Within will influence and build lasting value with billions of women around the globe.